海滨伙伴关系

项目详情

  • 客户:滨水合作伙伴
  • 项目日期:进行中

项目简介

巴尔的摩海滨合伙公司成立于 2005 年 10 月,其目的是为了为当地居民、办公室工作人员和游客创造一个更受欢迎的海滨,这是出于业主——企业、居民和非营利组织——表达的兴趣。 Waterfront Partnership 目前包括内港、Harbour East 和 Fells Point 的一部分,致力于在巴尔的摩社区的标志性资产中创造更具吸引力的环境、一流的公园和活动,为公众带来新的活力。整个海滨。


目标

2009 年,Waterfront Partnership 寻找一位合作伙伴,该合作伙伴可以帮助将组织定位为生活、工作和游览海滨地区的人们的重要商业倡导者和资源。


战略

自 2009 年以来,PROFILES 制定并指导了宣传计划,以提高对滨水合作伙伴关系及其倡议的认识,使该组织能够公开推进其使命、愿景、战略和成就。我们代表合作伙伴关系开展的工作包括围绕以下方面的沟通、战略、咨询和活动:健康港的启动;内港 2.0;海滨健康;干净和安全的程序进入 Fells Point;伟大的巴尔的摩牡蛎伙伴关系;内港水车;皮尔斯公园;漂浮湿地;更聪明的方式到达那里;沃尔特桑德海姆喷泉;夏季社交活动;海港丰收;以及 Rash Field 的其他活动。


结果

The Waterfront Partnership has grown by leaps and bounds as a critical resource for those who live, work and play on the waterfront. Through PROFILES’ communications efforts, the organization and its initiatives have gained tremendous media exposure and public awareness, advancing its mission and vision. PROFILES has secured media coverage for the Waterfront Partnership, its partners, and initiatives with most every Baltimore media outlet. Events organized by PROFILES – including the launch of the Healthy Harbor initiative, the unveiling of the Walter Sondheim Fountain, the introduction of Inner Harbor 2.0 and more – were well-attended by the community, partnering organizations, city and state government officials, and business leaders. Further, PROFILES secured, built and launched the organization’s Facebook page and assisted in the creation of the organization’s Twitter account, @waterfrontpb.